Marketing communications and strategy

Market Research

We are firm believers in the value of original data to support key management decisions. And where better to start than by talking to your customers on a regular basis?

Good quality market research can also be a source of original content for use in PR and Thought Leadership articles. And for those who really want to stretch themselves, creating a market report - an original, regular piece of work looking at trends in the market - will add enormously to your long term brand perceptions and can quickly set you up as expert commentators in a market.

We can build qualitative or focus group research designs and carry out one to one executive interviewing to really get under the skin of a market. At the other extreme, we can show you how to design low cost web surveys which will give you a constant and entertaining PR edge.

Market research