Market Research
We are firm believers in the value of original data to support key management decisions. And where better to start than by talking to your customers on a regular basis?
Good quality market research can also be a source of original content for use in PR and Thought Leadership articles. And for those who really want to stretch themselves, creating a market report - an original, regular piece of work looking at trends in the market - will add enormously to your long term brand perceptions and can quickly set you up as expert commentators in a market.
We can build qualitative or focus group research designs and carry out one to one executive interviewing to really get under the skin of a market. At the other extreme, we can show you how to design low cost web surveys which will give you a constant and entertaining PR edge.
